Internal Link Building Made Simple

Here is the formula I used for writing a blog post that makes $500 per month.

1. The Simple Money Making Formula

2. How To Select An Expired Domain 

3. How To Find Profitable Affiliate Programs

4. Profitable Keyword Research

5.  How To Write Content That Ranks

6. How To Increase Google Pagerank In 2019

7. Internal Link Building Made Simple

8. Link Building Strategies

PageRank is an old Google ranking system. They used to give a value of 1-10 to every website.

The purpose of internal link building is to distribute the link juice that your site is getting from outside with the purpose of boosting the authority of your key pages.

External links bring in link juice, internal links distribute it.

In addition to understanding the relationship between content, Google divides link value (Pagerank) between all links that point from a web page. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and so on.

Internal linking is a way to put the theory of Pagerank into practice. Generally speaking, the more internal links point to a page, the higher its Pagerank. However, it’s not all about quantity; the quality of the links (i. e. the Pagerank of the linking page) also plays a vital role.

I am pretty sure you have heard about the internal linking of Wikipedia.

PR-meshed with outside backlink

They use the above mesh-interlinking to boost the authority of their pages.

Identify Your Most Important Content

First, you should determine what your most important content is. This can either be content that generates money or traffic.

There are various spots from where you can link to this content. Here, I will give the most common options.

Adding Contextual Links To Your Posts

When you’ve written various articles about a certain topic you should link them with each other. This will show Google – and users! – that those articles are topically related. You can link directly from sentences in your copy or add links at the end of your post.

Moreover, you want to show Google which of those articles is your cornerstone: your most complete article on this topic. To do so, you have to add a link to the cornerstone in all of the articles on this topic. And don’t forget to link back from the cornerstone to the individual posts.

If you have hundreds of pages and they would all point to the same blog post, you will get this result:

With internal links, such a structure wouldn’t be considered spam.

As we saw in the Pagerank article, every single page on our site has some Pagerank, even if it has no incoming links.

Hundreds of internal pages could be generated to link to key pages with variations of your main keywords and pass these more authority.

Add Related Posts

There are many plugins and modules that add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts actually are related posts. If you’re not sure, linking to posts manually is probably best.

You can place a link to other posts at the bottom of your article or after smaller sestions.

Add navigational links strategically

Your homepage is the most authoritative page on your entire website.

It’s possible to make content more authoritative by adding links to it from the homepage or the top navigation.

You should do this with the posts and pages that are most important to your business. This will give these posts or pages a lot of link value and makes them stronger in Google’s eyes.

Add links to your taxonomies

Categories and tags help organize your site and help users and Google to understand what your content is about.

It could be beneficial to add internal links to the taxonomies the post belongs to. Pointing links to categories and tags helps Google to understand the structure of your blog and helps visitors to more easily navigate to related posts.

Link Placement

Put internal links high up on your posts.

When you put internal links high up, it gives people something to click on right away. This will reduce your bounce rate and increase the time visitors spend on your site, thereby increasing your rankings.

Add Internal Links to Old Pages

You should do this regularly, because it’s SUPER helpful.

Here’s how it works:

First, find an old article on your site that you published a while ago.

Then take the list of pages that you published since you first published the old article.

Finally, scan the page for places where you can add an internal link to a new page.

Anchor Texts

Once you have decided which links should be on a page and which pages should get link value, it’s important to use the right anchor text.

Over-optimizing anchor text you might hurt your website when it comes to internal links, however in the case of internal links you can be more aggressive on anchor texts. While in external backlinks you want to concentrate on branded phrases, in internal linking you can switch these to money phrases. Google has said that using lots of exact match anchor text in internal links won’t “typically” hurt you.

Make sure you don’t point the same anchor text to two different pages, because this confuses Google.

For example, let’s say you have two pages on your site. One is about the best domain registrar, the other one about expired domains.

Don’t use “domains” as the anchor text to point links to both pages. Use variations of “domain registration” for one page and “expired domain” for the other one.

Creating Content Clusters (Silos)

Siloing is the grouping together of topically‐related web pages via internal links.

In this process a “topic cluster” is created, where a single “pillar” page acts as the main hub (center) of content for an overall topic and multiple content pages related to that same topic link back to the pillar page and to each other.

topic clusters SEO

This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher and higher for the topic it covers. The topic cluster model, at its very essence, is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

You need to start thinking with topic clusters rather than just individual keywords. Three benefits are:

  • Users will have an easier time navigating their way around your site
  • Crawlers will have an easier time understanding your site structure
  • More authority is transferred to your most important pages, because subpages link back to hub pages and vice‐versa (see the mesh structure in the Pagerank article)

HubSpot’s Anum Hussain and Cambria Davies from HubSpot launched topic cluster experiments for a select group of topics in 2016. The extensive findings from their initial topic cluster experiments showed that the more interlinking they did, the better the placement in search engine results pages (SERPs).

Audit Your Internal Links

You can use Google Search Console’s “Links” feature to see how your your site’s internal links are set up.

GSC Links

You can see that after the home page most of my internal links point to my About page, Contact page, Privacy Policy.

This isn’t ideal for SEO. But because these pages are all in my site’s main navigation, I can’t do much about it. However I can link from those pages to a priority page to pass on the link juice.

I recommend doing an internal link audit 1-2x per year. You’ll may find that low-priority pages are getting a ton of internal link love.

You should also fix any broken links.

Final thoughts

Internal linking isn’t rocket science. You simply need a logical, hierarchical site structure and for your internal links to follow that structure. That’s the basics, at least—you can then strategically link from your “power pages” to those that need SEO help.

About the Author BestSEO

Helping bloggers make money with their blogs.

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