How To Write Content That Ranks

Here is the formula I used for writing a blog post that makes $500 per month.

1. The Simple Money Making Formula

2. How To Select An Expired Domain 

3. How To Find Profitable Affiliate Programs

4. Profitable Keyword Research

5.  How To Write Content That Ranks

6. How To Increase Google Pagerank In 2019

7. Internal Link Building Made Simple

8. Link Building Strategies

Content marketing has changed. Writing more content no longer guarantees you more traffic simply because there are over 1 billion blogs competing.

With people cranking out so much content on a daily basis, Google now has the choice of what content to rank and what not to rank.

Best-performing content all has one thing in common:

“Complete Content”.

(In other words: content that Google considers thorough and comprehensive).

As an example, Brian Dean’s Backlinko now gets 440,000 visits/month from 73 total blog posts, only because of Complete Content, .

Complete Content is right now even MORE important than ever.

(In fact, Google’s newly-updated Quality Rater Guidelines state that the search results should have “comprehensive main content”).

How do you actually create Complete Content?

There’s more to it than publishing 3,000-word blog posts. You need to SHOW Google that your content is comprehensive.

To rank on the first page today, Google needs to see that your content covers an entire topic in-depth.

Here are some examples given by Google itself in the above-referenced guidelines:

“The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page. A High quality page on a broad topic with a lot of available information will have more content than a High quality page on a narrower topic. Here are some examples of pages with a satisfying amount of high quality MC.”

Webpage Discussion
Siberian Husky Information Page The Siberian Husky (a breed of dog) is a narrow topic. Although this encyclopedia landing page has less MC than some encyclopedia pages on broader topics, it has a satisfying amount of clearly written, high quality MC.
Kitchen Stand Mixer Shopping Page This shopping page on a reputable shopping website has a satisfying amount of high quality MC. The page provides the manufacturer’s product specs, as well as original product information, over 90 user reviews,shipping and returns information, multiple images of the product, etc. Note: Some of the MC is behind links on the page (“item details,” “item specifications,” “guest reviews,” etc.). Even though you have to click these links to see the content, it is still considered MC.
Movie Review Page This movie review written by a movie critic has a satisfying amount of high quality MC. Time, effort, and talent/skill went into writing this movie review.

How To Create Comprehensive Content

How do you show Google that your content is comprehensive?

It’s really simple: Include “Subtopic Terms” in your content.

And when Google sees Subtopic Terms on your page, they’re much more likely to consider it comprehensive.

here’s a tactic that you can use to find Subtopic Phrases:

First, pop your page’s target keyword into Google Images.

Then, check out the words and phrases that appear above the image results.

These are all subtopics that are closely related to the keyword you just typed in.

These subtopics come straight from Google. (Therefore you know they’re legit)

Now sprinkle those words and phrases into your content.

And you’re done.

To be clear: this tactic isn’t going to magically make you rank #1. But it’s an easy way to help Google see your content as Complete Content.

How Your Content Results In Traffic

As I mentioned above, writing more content no longer guarantees you more traffic

If you look at your Google Analytics, you will see that your top 10 pages will probably make up over 40% of your traffic.

This means that the majority of your blog posts get no traffic.

So instead of spending the majority of your time writing new content, why not get more traffic out of the content you have.

In other words, you already have pages that are getting search traffic and rank on Google, might as well adjust them so you can 2 or 3 times more search traffic to those pages.

Best of all, this method gets results within 1 month for most sites and within 2 months if your site doesn’t have as much authority.

Here’s how it works. Log into Google Search Console. Next, click on “Performance” and you will see a list of terms that you currently rank for.

Google search console performance

Then click on one of the most popular terms you already rank for and then click on “Pages“. You should see a report that shows you the URL that ranks for the term on Google. You need this URL because you will be modifying this page.

Now take that term and put it into Ubersuggest. Once the report loads, click on “Keyword Ideas” in the navigation. You’ll see a report that will look something like this:

Ubersuggest keyword overview

take the ones that are buyer intent related and add them to the page that already ranks for the head term.

When adding the long tail phrases, make sure you adjust your content to be relevant to those keywords. And pick the ones that are highly related to your product or service. Just stuffing them into your page without adjusting the content is spammy and won’t provide a good user experience to searchers.

Optimize For Revenue, Not Traffic

Your goal is to increase your search traffic, right?

Yes, you want to optimize your site for Google so you can rank higher. But what’s the point if it doesn’t increase your revenue?

You need to look at the pages on your site that are responsible for revenue generation activities and first optimize those so they rank higher on Google.

Optimize For Clicks, Not Just Rankings

If you want to boost your rankings, it isn’t just about the content you are creating or the links you are building. If people don’t want to click on your listing, you’ll find that your rankings will tank.

And if people click on yours more than the competitors, than your rankings will skyrocket even if you don’t build as many links.

So, how do you get more clicks?

Well, you have to adjust your title tag and meta description tag to be more appealing.

Anytime you perform a Google search, you see a list of results. And each result has a title, URL, and description.

There are a few ways you can generate more clicks on your listing over the competition:

  • Include keywords – people tend to click on listings that include the keyword or phrase they just searched for. Make sure you are using the right keywords within your title and description (I will get to this in a bit). This may sound basic, but when your web pages rank for thousands of terms, which one do you include in your 60-character title tag?
  • Evoke curiosity – titles that are super appealing tend to generate clicks. For example, if the keyword you were going after is “green tea,” a good title would be “11 Proven Benefits of Green Tea (#6 Will Shock You)”. I know it may seem a bit long, but it works because a lot of people will wonder what number 6 will be.
  • Copy magazines – anytime you see a magazine, you’ll notice that they have appealing titles and headlines on the cover. A lot of their titles contain “how to” or are list oriented. Look at magazines for inspiration.

Note: This post and this blog wasn’t created with the purpose of ranking.

I just wanted to help you with your business.

About the Author BestSEO

Helping bloggers make money with their blogs.