How to choose an SEO friendly Theme
Theme is one of the most important factor of SEO because it lays down the basic structure of your site and rest everything revolves around it. When we talk about SEO, there are two most prominent aspects namely: on-site SEO and off-site SEO. Out of these two aspects, on-site SEO is totally dependent on how your site is made.
The question ?How your site is made?? includes many things but everything revolves around your framework and if we talk it in more simple words, by framework we simply mean the Theme.
Role of theme is even more pronounced in platforms like WordPress and Joomla because the theme is the core of these frameworks. All the functionality we look for is usually part of the theme and it is the theme which decides the overall scope of the website.
This was a little intro about the importance of theme in SEO. Now we will discuss How to select an SEO friendly theme?
Once you are selecting a theme, irrespective of the fact that it is premium or standard theme, you must check the following.
- Is the theme bug free?
- It should be simple
- Code and CSS should be valid
- Should load faster
- Must have clear and easy navigation
- Should not contain frames and flash
- Should use breedcrumbs
- Should not use dynamic urls
These were few things which a site must have to be SEO friendly. It is not all but if you have selected a site which fulfills all Dos and Don?ts mentioned above then 90% of your on-site SEO is already done. All these factors basically facilitate search engines in crawling and indexing your site?s content which ultimately results in better rankings in search engines.
If you are not that expert in SEO and web development and were unable to comprehend above mentioned lines then there is a very simple rule Be simple and Don?t include unnecessary features.
This means that just analyze your genuine requirement and see which theme will fulfill only those requirements and will not force unwanted features by design. You should not make your burden heavy without being in need of that. This is the most simple way of finding a perfect SEO theme and is specially mentioned here because of those people who don?t have the sufficient knowledge to understand complex mechanics of SEO world which is one of the most competitive field in the market nowadays.