Though most individuals view the SEARCH ENGINE OPTIMIZATION (SEO) as a science, but the fact, however, is that SEO is more of art than science; more so possibly. If you are familiar already with SEO, or you seek to know about SEO from the scratch; then, all you have to do to make this come through is to download our free SEO GUIDE. You can improve upon your SEO jargons if you are somewhat rusty by going through our SEO GLOSSARY.
CUSTOMIZABLE TITLES TAGS
As the most significant component of the on-site optimization method, the title tag ought to be used to the full extent and this can’t be done not until every page on your website has a title tag that is independently customizable.
KEYWORD META TAGS AND INDEPENDENTLY CUSTOMIZABLE DESCRIPTION
Whether or not the meta tag is the weaker of the title tag, it’s still ideal to customize the description and keywords meta tags. The description meta tag; If for nothing else, can be used proffer the relevance and optimized promoting texts for the snippet; displayed on the result pages of the search engine (SERPs).
TACKLING THE PROBLEMS OF SEO
Optimized sites should not be affected by ordinary issues that can bring about a negative impact on the search engine simplicity of the site. There are basic guidelines to be followed to successfully achieve this so as to address the most fundamentals of these challenges.
FIXING DUPLICATE CONTENT
A lot of websites suffer from dull rankings as a result of duplicated content and the mistake to see every content is an ideal content. Good contents are king, but duplicate content, on the other hand is poison to a website’s health. Get rid of every duplicated content on your website, whether it was intentionally generated or it is simply a function of negative information architectural design.
SHORT, BUT DESCRIPTIVE UNIVERSAL RESOURCE LOCATOR (URL) THAT IS IDS SESSION FREE
Your URL is an ideal way of telling your visitors what a particular page is about; if nothing else. URL like: www.example.com/content.php&id=33337464579876412 says absolutely nothing about the page. Why not go for URL like: www.example.com/blue-widgets.html? There is absolutely no ideal reason for not making use of a short very descriptive URL. The short descriptive URLs; other than making the websites very user-friendly it also will be search engine friendly. The URL’s keyword will add to improved rankings.
NON SEARCH ENGINE AND COMPLEX FRIENDLY NAVIGATION
The search engines should be ready to index the pages before they can be ranked. Thus should the design of your site is a roadblock to your page indexing, no quality of content optimization can facilitate the ranking potential for your site.